3. Application

Each advertising and marketing method has its own strengths and Landing Page also shows special strengths in advertising campaigns:

• Gathering information: Bringing customers into your own world, eliciting customer needs

• There are no restrictions on how the content can be displayed

• Focus on conversions: Every piece of content in your Landing Page drives customers towards a single conversion goal

• Customers close by themselves, optimize automation, reduce support staff when customers register directly

• Many tools support conversion measurement, analysis, statistics

Suggested process for ad campaigns using Landing Page

Landing Page application for advertising campaigns

Landing page serves as the marketing funnel body, receiving all traffic from advertising channels. The content on the landing page must be written to convince the viewer to take a particular action, the action here can be an order, leaving information, calling or clicking to move to another page.

Marketing funnel with Landing Page