4.7 Tracking Conversion Campaign with Revenue
UTM link is a feature that allows you to create multiple instances of the original link and use that link to track, measure and know from which source customers come.
utm_source
utm_medium
utm_term
utm_campaign
utm_content
You can refer to our guide to know more about UTM settings herehttps://docs.webcake.io/v/english/ex-fea/8.-utm-link
1. Setting params on the conversion campaign
Parameters will be added to the URL to mark who and which camp it belongs to.
Ex utm_source=webcake&utm_medium=camp0720
2. Tracking revenue on POS-Pancake
When an order is converted from Webcake to POS, it automatically lists and aggregates UTM statistics
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