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3.1 Check Pixel Tiktok

Errors with the Tiktok Pixel
  • The conversion on the camp are less than the number of orders in the Landing Page
  • The conversion on the camp are more than the number of orders in the Landing Page

1. The conversion on the camp are less than the number of orders in the Landing Page

1.1 Check Draft Form

Draft Form : The customer has left a phone number in the registration form but has not yet clicked submit the form for some reason (hesitant, forgot to press the button, ...)
Fomular: the orders on camp = total orders - draft form

1.2 Check conversion measurement settings

Pixel Tiktok is not completely accurate and should be installed according to the measurement plan by opening the thank you page, users should check 3 factors:
  • The main page has opened to the thank you page after submitting the form
  • The main page and the thank you page are fully installed
  • Tiktok Pixel Install Thank You Page Conversion Tracking on Tiktok Events Manager

2. The conversion on the camp are more than the number of orders in the Landing Page

2.1 Check setting redundant events in Landing Pages

In some cases, users may mistakenly install the conversion event on other elements such as button, section,... When the customer clicks on that element, it is also collected by Tiktok Pixel and counted as 1 turn. transition -> Need to check the tracking events of these elements, especially buttons