4.7 Tracking Conversion Campaign with Revenue

UTM link is a feature that allows you to create multiple instances of the original link and use that link to track, measure and know from which source customers come.

• utm_source

• utm_medium

• utm_term

• utm_campaign

• utm_content

You can refer to our guide to know more about UTM settings herehttps://docs.webcake.io/v/english/ex-fea/8.-utm-link

1. Setting params on the conversion campaign

Parameters will be added to the URL to mark who and which camp it belongs to.

Ex utm_source=webcake&utm_medium=camp0720

2. Tracking revenue on POS-Pancake

When an order is converted from Webcake to POS, it automatically lists and aggregates UTM statistics